Russell has 30+ years of experience conducting custom qualitative and quantitative research for a wide range of B2B technology companies and industries. A generalist by trade, Russell’s clients have included electric and gas utilities, SaaS software platforms, smart buildings technologies, wireless trail & security camera OEMs, commercial LED sign manufacturers, military equipment and performance/technical textiles. Russell is a RIVA-trained, master moderator who has conducted over 2500 focus groups and IDI sessions.